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Ecobank Ghana Makes History; Wins CIMG Marketing Hall Of Fame Award   
 
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16-Oct-2018  
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Ecobank Ghana Wins CIMG Marketing Hall of Fame
 
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ECOBANK goes into history as the first bank in Ghana to join the elite class of CIMG Hall of Fame Companies and also emerge as the 2017 Marketing Oriented Company in Ghana at the 29th CIMG National Marketing Performance Awards recently held in Accra.

Ecobank has over the years shown consistent performance, having won the CIMG Bank of the Year Award for three consecutive years and excellent accomplishment in customer marketing. 

The key factors that led the bank to winning these awards include; its drive in innovation, with best in class technology-based products that have taken the market by storm and the creation of a platform for non-customers to open and operate instant digital accounts without physically visiting the bank. It is Ecobank’s customer orientation philosophy that permeates the bank and ensures that every employee’s objective is customer satisfaction.

Commenting on the awards, the MD of Ecobank Ghana, Mr. Dan Sackey said “these awards signify the confidence that our customers and the larger Ghanaian public have reposed in us as a banking institution”.

“We are the only bank to have consistently won the coveted CIMG Bank of the Year Award 5 times, the prestigious Marketing Hall of Fame Award and the much sought after Marketing Oriented Company Award for 2017. We dedicate these achievements to our valued customers and take this opportunity to renew our promise to continuously work at improving service delivery and providing innovative and flexible financial products and services to suit their everyday banking needs”.

Ecobank Ghana is a subsidiary of Ecobank Transnational Incorporated (ETI), a bank holding company which is currently present in over 34 countries across Africa. The bank currently has 67 branches and over 200 ATMs across the country. Since its establishment, Ecobank has consistently grown its shareholders’ equity to over GH¢1.156 billion and total assets to GHS10.053 billion by 2018 mid-year. Notably, the bank’s stated capital also increased to GHS416.641 within the same period, making Ecobank one of the first banks in Ghana to meet the new capital requirement of GHS400 million and the bank of choice for customers’ deposits.

On the technology front, Ecobank introduced the first-ever credit card onto the Ghanaian banking market and subsequently, many other digital financial products, including the Pan-African card that enables customers to withdraw cash and make payments in over 34 markets in Africa.

Most recently the launch of the evolutionary Ecobank Mobile App 2 years ago, which is focused on financially empowering 100 million new customers across Africa by 2020 has resulted in more Africans gaining access to financial services and products than ever before.

In Ghana alone, the App has attracted over 1.4 million new customers thus far. A critical component of this success is the landmark strategic partnership with MasterCard and Visa.

These groundbreaking initiatives have also powered the Ecobank Mobile App with Scan and Pay services, MasterPass and mVISA. It is now possible for users of the App to make fast and secure payments by scanning a Quick Response (QR) code displayed at checkouts and pay points, using their mobile phones. Phone users can therefore do nearly all banking transactions without entering any Ecobank branch.
 
 
Source: Daniel Adu Darko/Peacefmonline.com/[email protected]
 
 

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