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As part of efforts to enhance the delivery of affordable financial services and reward customers, Access Bank (Ghana) Limited, has launched a promo aimed at deepening the savings culture in the country. During the launch of the event, Mr. Stephen Abban, the Group Head for Retail Banking at Access Bank briefed the gathering that the �Easy Access Promo� is structured to empower individuals to save, own and operate their own bank accounts. The Easy Access Promo, according to Mr. Abban, will run from August 15th to November 15th, 2013 across all the 39 Access Bank branches. All it takes for one to be part of the promo is to walk into an Access Bank branch and deposit GHC 200. According to Mr. Abban, one is expected to maintain a minimum balance of GHC 500 throughout the promotion period. The luckiest entrant could walk away with a sleek and fully loaded 2013 Hyundai Ix35 vehicle. The bank has also packaged consolation prizes such as DVD players, smart phones and tablets during the promotion period for the other participants. An outstanding feature of the promo is that it has been elevated to a digital space so that right from the time a customer makes a deposit, there is no human intervention. �This reinforces the Banks commitment to the use of electronic and other technology based banking applications which are efficient and cost effective�, observes Mr. Abban. Existing customers are eligible to take part in the promo; and new customers who operate or open an Access Bank current or savings account qualify to participate in the promotion. The Group Head for Retail Banking at Access Bank stated that �the entry requirements have been made easy o ensure that many customers of the bank get rewarded�.