Ghanaian musician, Noella Wiyaala has indicated that the ¢50,000 deal offered her by telco giant, GLO, is very inadequate for her brand.
Recently, it emerged that the budding musician has rejected a ¢50,000 offer from telecommunication network, GLOBACOM, popularly called GLO.
Explaining the reason behind the rejection, the musician indicated that looking at how much she charges per show and how much the telco was offering her, she could make that amount if she plays between 5-10 shows in one year so financially, it didn’t add up.
She also explained that apart from the money, certain conditions in the GLO contract made her and her management reject their offer. She stated some of these conditions as; playing shows at half-price and sometimes for free and also the fact that you can’t perform on platform sponsored by competitions to GLO.
“Mathematics it doesn’t really add up considering the price I charge currently for my show. If you put them together and even if I perform five to ten shows in a year, I should be able to make that amount they are offering me. So I think that offer is too small for my brand.
A lot goes into branding and since my brand has been able to attract them, they should know that I take it very seriously.
It wasn’t just the money which was small but the contract will make you restricted from other competitors and let’s be honest, in Ghana, we know a lot of the shows are been organized by other telcos, so it means I will be missing out and there are other things that you won’t be doing so it is more like they will sign you and you’re their property.
At this point in my career I think I’m just rising and for them to just give me that amount, it won’t benefit me. If they really want me to be their ambassador, then they should up their game and let’s talk business”.
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