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Rap mogul Snoop Dogg has made his first big move as a record company executive he has signed "Cypress Hill" to Priority Records. The new creative chairman of the label plans to "open up the doors to new talent as well as turning back time on the old talent - the N.W.As, the The D.O.C.s, the Ice Cubes; the records that made the west coat (of America) what it is", and his first major deal is a big deal. He says, "I just signed west coast's finest off the east side (of Los Angeles), Cypress Hill." Snoop was joined by his new signings during a performance on Thursday night's, January 14, "Lopez Tonight" TV show in America. The trio teamed up for a rendition of Cypress Hill classic "Insane in the Brain."