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Prudential Life Insurance Ghana, a leading insurer in the country, successfully organised the fourth edition of PruRide Accra, an annual urban cycling event with over 350 cyclists participating in the professional and amateur races.

The event, supported by the Ghana Cycling Federation, the Ghana Police Service and Carbon AV, was held at the Black Star Square, in Accra, on 10th September, 2023.

Dr Hazel Berrard Amuah, the Chief Executive Officer of Prudential Life Insurance Ghana, who is also a cycling enthusiast, said Prudential was proud to be associated with the promotion of cycling as part of building a healthy lifestyle in Ghana and playing our part in building healthier and more resilient communities.

“We believe there is value in extending our role beyond reimbursements, to be a trusted partner that connects our customers to the best care and walk with them through their healthcare journeys.

"This starts by giving them the opportunity to get out on their bikes, become more active and make cycling a part of their daily routine in order to live a healthier lifestyle. It’s amazing to see the growing cycling community in Ghana continuing to exhibit enthusiasm for the sport,” she said.

"As part of our strategy, we have set out to achieve the ambitious goal of becoming the most trusted Health Partner across Asia and Africa which presents a huge opportunity in front of us to serve up to 4 billion people and is directly tied to our new Purpose - For Every Life, For Every Future."

This year’s event was preluded with three mini cycling events in Accra and Kumasi, to give cyclists a taste of the main event, as well as corporate visits to specifically invite the management and staff of the various bank partners.

The day started at around 8am GMT with cyclists taking to the streets amid cheers and excitement.

Spectators, who had been following the thrilling race via live coverage on screens, while being entertained by music and commentary from sports journalists from Joy FM, one of the media partners for the event, later joined in to cheer the riders.

The winner of the professional category, Prince Kudufia, walked away with GHS15,000 after winning the 100.75 km race with a finish time of 2 hours, 43 minutes and 34 seconds, while Emmanuel Semevor, the winner of the amateur category, won GHS3,000 after completing the 17.5 km race in 30 minutes.

The first 10 cyclists in each category were given a cash prize, while all other participants received a branded medal of participation.

The best performing clubs, Team Epic, Team Subsea Nigeria and Team FCG were also awarded with cash prizes. The oldest and youngest cyclists for each category were also awarded with a cash prize, in line with promoting inclusion.

About Prudential

Prudential Life Insurance Ghana is a wholly owned subsidiary of Prudential plc, which provides life and health insurance and asset management in 24 markets across Asia and Africa.

Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.

The business has dual primary listings on the Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is also included for trading in the Shenzhen-Hong Kong Stock Connect programme and the Shanghai-Hong Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

For more information: www.prudential.com.gh

Media Enquiries:
Maukeni Padiki Ribeiro
Head, Marketing and Communications
Email: [email protected]
Phone number: +233593818168