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Africa Climate Communication Conference and Exhibition (ACCCE) 2023 speakers has called on governments, organizations, and businesses to step up communication efforts on climate to mobile action.

The conference Convener, Kofi Don-Agor in an interview with Peace FM news, stated that the country and the continent’s response to the climate crisis are hampered by a communication gap, a gap that can only be bridged when stakeholders, from governments and businesses to individuals, recognize the significance of climate communication.

He also added that Governments Leaders, business corporations, Civil Society Organizations, and individuals should be encouraged to communicate the importance of climate action to the citizens and enact policies that align with climate goals.

Mr. Don-Agor stated the availability of quality information and knowledge sharing about climate change is crucially important because of its ability to motivate citizens, institutions, and society as a whole to be more involved in solving the problem.

He further said that the conference on the theme “From Vulnerability to Resilience: Towards Effective Climate Change Communication Strategies for Africa" was organized to address the critical need for improved climate change communication across the continent and it  sought to create a unique platform for constructive dialogue, collaboration, and knowledge exchange by bringing together key stakeholders, experts, policymakers, and communicators to build capacity towards climate change communication strategies for Africa.
 
He also maintained that for climate communication to be effective, it must be rooted in three key principles; Accuracy and Science-based Information, Engagement and Empathy, and Action-Oriented Messaging.