Malta Guinness Launches New Campaign

Guinness Ghana Breweries Limited (GGBL), Ghana�s most celebrated business, launched the new Malta Guinness campaign at a ceremony held at Alisa Hotel on Friday 7th August 2009.

The campaign takes goodness, energy and vitality to the next level and features Rawling Nii Armah Adams, aka Bobo, of the 2PUFF dance group, winners of the Pan African Malta Guinness Street Dance 2008 competition.

The Marketing Director of GGBL, Ama Okyere described the new Malta Guinness campaign as truly international, showcasing the very best of African talent.

Speaking at the media launch, the new Managing Director of GGBL, Mr. Ekwunife Okoli said, �The new Malta Guinness Campaign is yet another ground-breaking piece of communication creatively developed and produced to celebrate Ghana, and showcase our great talent�.

He further commented that the new campaign brings to life the energy and vitality of Malta Guinness in a resonating and compelling execution.

The campaign includes a new television commercial, a beautifully choreographed Street Dance styles of krumping, popping, locking, etc, which is further enhanced with world-class special effects to create a masterpiece set to be a sensation across the whole nation.

New billboards were also unveiled over the weekend.

This new Malta Guinness campaign remains part of the ongoing rich communication and brand activities happening across Ghana to celebrate the vibrancy of Malta Guinness and reward loyal consumers.

The national finals of the Malta Guinness Street Dance Africa 2009 is taking place this Friday 14th August 2009 at the National Theatre, where Ghana�s representation for the Malta Guinness Street Dance International finals in September 2009 will be selected.

Malta Guinness is the premium non-alcoholic great tasting beverage from GGBL, packed with the finest quality natural ingredients, vitamins and nutrients, top of the world goodness, for that �Top of the World� feeling.

Source: Daily Guide