Chief Executive officer of Stratcomm Africa, Esther Cobbah has been crowned the Marketing Woman of the year 2012.
Madam Cobbah swept away the ultimate award at the just ended 24th National Marketing Performance Awards organized by the Chartered Institute of Marketing Ghana (CIMG).
The award was to honour her for her astute leadership and management role she has played in marketing her company for the year 2012.
In an interview with Citi Business News, Madam Cobbah noted that the singular factor that culminated to her winning the award was her determination to work to the glory of God.
�It makes me want to do things in an excellent manner because I serve a God of excellence.�
In expressing her joy, she said she was humbled to be selected by colleagues in the business community as that number one marketer saying, �it�s a humbling situation and I just feel that I cannot take this award and just sit. I need to work harder.�
The Stratcomm CEO however advised Ghanaian Marketers to capitalize on the rich cultural heritage of Ghana to build strong Marketing communications strategies.
�We should not forget our culture. It is important that we root what we do in the Ghanaian Culture because we can�t throw away what we have. Our culture is a strong foundation that God has given us to enable us build strong marketing communications strategies that are effective internally in Ghana and externally in the Global market.�
Marketing Man of the year went to Vice Chancellor of the University of Professional Studies, Professor Joshua Alabi.
He told Citi Business News, hard work, focus and dedication were his key drivers.
�I�m really humbled and it�s rather going to inspire me to work harder.�
MTN and SIC topped the list of awardees with both sweeping away two awards each.
MTN�s free beyond three won the outdoor advert of the year and its Ashantifest won the Brand Activation of the year.
SIC won the life Insurance company of the year and its Final Journey advert won the radio advert of the year.
This year�s CIMG awards was under the theme �Reshaping Public and Corporate Engagement through the Power of Marketing�.
Below is the full list of the award winners
PERSONALITY AWARDS
Marketing Woman of the Year 2012
Ms Esther Cobbah
CEO, Stratcomm Africa
Marketing Man of the Year 2012
Prof. Joshua Alabi, Vice Chancellor UPSA
Marketing Student of the Year 2012
Kofi Folson
Marketing Practioner of the Year 2012
Mrs Agnes Essah
Marketing Director, Guiness Ghana Ltd
HALL OF FAME AWARDS WINNERS
Motor Firm of the year 2012
Toyotal Ghana
Retail Outlet of the year 2012
Melcom Group of Companies
Insurance company (General) of the year 2012
Vanguard Assurance
Internet Service Provider of the year 2012
Busy Internet (New Entrant)
Not for Profit Organisation of the year 2012
Business Sector Advocacy Challenge Fund (BUSAC)
Petroleum Company (New Entrant) of the year 2012
Total Ghana
MEDIA
Outdoor Advert of the year 2012
Free beyond three - MTN
Print Advert of the year 2012
So that their dreams may come True � Latex Foam
TV advert of the year 2012
Tigo Cash � No Wahala
Radio Advert of the year 2012
SIC Final Journey
Radio Programme of the year 2012
Drive Time � Joy fm
Brand Activation of the year 2012
Ashanti Fest � MTN
BUSINESS
Insurance company (LIFE) of the year 2012
SIC life
Insurance (General) of the year 2012
Star Assurance
Hospitality Facility (Hotel) of the year 2012
Golden Tulip Accra
Hospitality Facility (Allied and Support Services) of the year 2012
YOKS investment
Petroleum Company of the year 2012
GOIL
Media Organization of the year 2012
Graphic Communications
Motor Firm of the year 2012
Japan Motors
Bank of the Year 2012
Ghana Commercial Bank
Rural Bank of the Year 2012
Odotobiri Rural Bank
Non-Bank Financial Institution of the year 2012
First Capital Plus
Indigenous Catering Facility of the year 2012
Agartha�s Place
Telecom Company of the year 2012
Airtel Ghana
Marketing Oriented Organisation of the year 2012
Vodafon Ghana
Airline of the Year (International) of the year 2012
Delta Airline
Manufacturing Company of the year 2012
Ashfoam
PRODUCT
Product of the Year 2012
Camel �PZ
Emerging Brand of the year 2012
Ruut Beer � GGBL
SPECIAL AWARDS
James Ebo Whyte
CEO, Roverman Productions
Catherine Krobo-Edusei Benson (Mrs)
CEO, Eden Tree
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