Shawn "Jay-Z" Carter — billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles' husband — will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star NFL quarterback Joe Montana as an investor.
"Anything I do, I want to do correctly and at the highest level," Carter said in a statement on Tuesday when the partnership was announced. "With all the potential in the cannabis industry, Caliva's expertise and ethos makes them the best partner for this endeavor."
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