Kim Kardashian and Floyd Mayweather Jr are being sued for allegedly misleading investors by promoting cryptocurrency tokens as part of an alleged 'pump and dump scam'.
A lawsuit, filed in the Los Angeles federal court on January 7, claims the reality star and boxing champion - among others, including former NBA player Paul Pierce - touted tokens sold by EthereumMax, or EMAX, in order to boost its price and make themselves a profit 'at the expense of their followers and investors.'
Figures show the value of the cryptocurrency plummeted by a whopping 98 per cent in July - just weeks after the stars had advertised it to their hundreds of millions of combined followers.
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