Being uniquely creative in a saturated industry as the fashion industry requires more than just the ability to make a perfect stitch. Just as they say, Imagination encircles the world. Ellanore; a Ghanaian fashion brand through its creative ingenuity is spearheading a new paradigm in today's fashion space.
Raised in a fashion-obsessed household, Emmanuella Abena Amankwah, an old student of Radford University, the face behind the undisputed brand ELLANORE, has grown to become a household name in the fashion industry while cherishing her desire and strides to make fashion her residence and also, ignite some difference while at it.
Born and raised in Ghana by an affectionate and devoted fashion-oriented mother, Emmanuella, from the get-go knew what she wanted, and marked her tracks in achieving that.
Though her ambitions of becoming a seasoned fashion designer were boundless and could not be distracted, she was poised for global excellence and has since worked assiduously towards that.
Her love to create and bring her creative designs to life has been the foundation of her brand. As talented as she is, it is no surprise her outstanding works speak heavily for themselves. Her secret is the desire to see her customers satisfied and happy.
Emmanuella began her fashion brand in 2017 and jumped onto the online platform in the year 2020. She is an all-around fashion designer with great experience in both haute couture and ready-to-wear pieces. She strives to create clothes that are both useful and aesthetically pleasing to stay relevant.
For her, making a perfect garment demands more than just body measurement. The herculean process of creating and making an ideal gown goes through a diverse analysis and selection process, including who is wearing it, where it is being worn, and how it must be worn.
While at this, there is also the task of considering materials to work with, as well as a range of colours, designs, accessories, and styles to choose from.
As the creative face behind the Ellanore brand, Emmanuella Abena Amankwah focuses on certain concepts and as a fashion designer, centers on making a statement when it comes to her designs rather than selling out.
According to Abena Amankwah, though the work sometimes can be nerve-racking and stressful, her daughter and family have been her biggest source of inspiration. She however added that it is most fulfilling to receive recommendations from clients who happily wear your brand's custom-made outfits.
Ella, whose mother takes center stage in her business and growth obviously has got a big shoe to fill, and that she takes with pride.
Madam Jane Eck of Janeck Fashion has been a major source of strength for her daughter. Though aged, madam Jane Eck till date, oversees production and plays a role in the affairs of Ellanore. It is no wonder their works exhume so much life.
Speaking on some challenges associated with her work, the CEO of Ellanore mentioned that with a chunk of her client being foreign-based, it sometimes becomes a challenge to get accurate measurements since you would have to take customers through a guided live video session on how to take body measurements.
Yet, Emmanuella and her team know no limitations, work on all body types and shapes, and nail them all. Even though her brand specializes in making clothes for women, she still has plans on bringing men on board.
As a brand, she specializes in creating clothes which will sway you away, put a smile on your face and leave you constantly satisfied. To Emmanuella, her customers are her first and foremost priority.
Her loving and pursuing heart makes her fond of her clients and makes sure they enjoy working with her. Her adventurous spirit creates a satisfying environment to slay on her designs.
She aims at adding beautiful touches to her work from size 6 down to even a size 22. She hammers the word neat in her job description and makes it professional.
Ellanore has been in the fashion design industry for 5 years and she's not stopping until her dream of becoming a world-known fashion label becomes a reality.
Source: William Lamptey
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