The story of Seth Yeboah Ocran When one sits back and looks at the several luxurious and flashy cars that form the fleet of YOKS-Rent a Car, a subsidiary of YOKS Investments Limited, one would presume that the Founder/Chief Executive Officer, Mr. Seth Kwao Yeboah Ocran, was born with a silver spoon in his mouth and could be reaping from a huge family legacy that was left for him by his parents.