It won’t just be a battle between teams and fans this weekend – crypto companies will be going head-to-head. Brands are recruiting notable faces to promote everything from NFTs to Web3 technologies while Binance, the world’s largest crypto and blockchain infrastructure provider, has partnered with a group of VIPs, known for their honesty and independence, to tell consumers, “Don’t listen to [celebs] about your financial freedom, learn crypto and trust yourself.”