In today's highly volatile and uncertain market construct, indelibly marked by slowing economic growth, stormy foreign exchange market, hostile interest rate regime and globally inducing pressure, staying afloat, and thriving requires business owners and managers to think holistically about their business and funding strategies. The downward revision of Ghana’s economic growth by international partners is a signal for management of companies to focus on efficiency and cost control. Exploring new markets, diversifying products or services, and investing in innovation can help maintain or boost growth even in challenging times.