Political Branding On My Mind: The Ruling NDC

See, folks, like it or not, IMANI has built a brand with relatively few resources and you know that since the Kufour days we still hold on to IMANI�s mission of 'subjecting any government public policy that is likely to have 'systematic implications for development' to basic 'value for money', 'due diligence' and 'rational choice', 'public choice' and 'vested interests' analysis and then actively engage in public advocacy to publicise the results, with a view to promoting peace and prosperity through human flourishing'...Dynamic consistency is the name of the game. I am only telling the ruling NDC that with all the inner battles within the party and outright despicable behaviour of some their followers, the NDC brand is still at the level it was before Chairman Rawlings took it to greater heights with NDC 1 and 2. This NDC 3, has been the most depressing to their own values and it is a shame. Whatever happens on December 8, especially if the NDC wins, will only confirm that there are many many converts who do not care about growing a brand to have a 21st century outlook, but then that in itself may not be wrong. It only shows people's preference in a democracy and we will still continue to work at it. It was amazing that the NDC could not have used IMANI's detailed 6-part commentary against major aspects of the FREE SHS by their political opponents simply because the current NDC BRAND simply does not lend itself to critical enquiry but rather rely on their heart and mind wrenching media outlets to be fed lies and propaganda. Sadly the President participates in a lot of this too, accentuating it with ethnic-laden cometary lately. I hope the party changes.