People Donít Respect Our Talent - Trigmatic

Iíve been following Trigís career for many years now. His steady, consistent grinding has kept him ahead of most of his peers, and he continues to exhibit versatility with each song he releases. His humility and spirituality set him apart from the rest, and his fan base continues to expand all across the globe. This award-winning rapper is truly destined for greatness, and even though heís been in the game for a long time, it feels like heís just getting started. What have you been up to lately? Trig: Iíve been working hard, trying to finish up the album, which is almost done. Iíve also been doing some philanthropy work as well. Iím doing some business too. Just trying to make money to finish and release my new album. Tell us about ďSave Our LivesĒ, and other charity work youíre involved in. Trig: Itís an orphanage in Obuasi. Last year, I did a performance to raise money to complete their block, which they did. I went back to foster two other kids, and I go there periodically to check on them and make sure theyíre doing well. Itís more or less me being a father to the home. Whenever I meet someone that I think can help out, I drive them over there. Itís pretty far so people donít really go there and they donít really get a lot of support like the other orphanages. I try to make a fun road trip out of it, and we go there to donate to them and have a little party with the kids. Iím going there on November 11th. Itís my adopted daughterís birthday. Weíre trying to work with a hospital in Los Angeles to become the backbone of the home. I also work with ďThe Richard Addison FoundationĒ (TRAF), and we go to villages and build schools. We started helping communities around Takoradi but weíve now extended it. This year we will be going to other regions. We try to supply these communities with water or build clinics, etc. How important is it for you to be involved in such charity work, as an artist? Trig: Well, apart from it being my Corporate Social Responsibility, my faith pushes me to do it as well. I believe in giving. Iíve always wanted to help. I might not feel the way the kids in the orphanages feel, but Iíve also had my share of hard times. Thereís a certain fulfilment I get when I give to others, or just making others smile or feel good. As an artist, visiting all these areas inspires me to write songs and even become their voice. What are some of the challenges youíve faced in your career so far? Trig: One of the biggest ones was that I used to rap in only English and nothing else. Another thing was the people were not ready to accept other genres of music. They were not used to it. For some of us, it was work. We needed to feed off of it. It was about getting it done or nothing else. At the time we needed it to work for us. Apart from the passion we had for it, it was about our daily bread as well, so people not accepting the rap music genre was a problem. My parents also didn't want me to do this. They spent money on school and wanted me to become who they wanted me to be. Itís sort of like football now. Initially, many parents in Ghana didn't believe that their kids could make a successful career in football. I also had some friends who tried to discourage me, and told me I was wasting my time with music. Even some girls I dated did not believe in my career. No matter how hard some of us rap guys act, we sometimes get that emotional attachment, and it hurts to see that person look down on the job youíre doing. You feel like people need to respect your career as an artist as they would a doctor or lawyer. Being accepted as a rapper even was another challenge. You go to an office and people wonít take you seriously. They didnít even consider my mindset, or how mature I was. The psychological challenges were more than the financial implications. If youíre getting support and thereís no money, you still feel good. If your friends and family encourage you, it gives you hope enough that money will come. The good thing is that we persevered and we didnít stop. Weíre here today and everyoneís enjoying the glory. What would you say is the highest point of your career so far? Trig: I wonít say any of the awards, but rather when I realized that people as far as Sunyani knew me and could sing my songs. I did a show there and had about 6000 people in attendance. There was no supporting artist, it was just me and I rocked and even repeated some songs, and these guys loved it. It made me see that anything is possible. Iíve performed in South Africa, Nigeria, the UK, etc. Thatís all good because I feel like most artists aspire to get to those levels. But performing for my people here at home and getting such fantastic reactions is awesome. That being said, I feel like Iím yet to reach that highest point of my career. Iím looking to doing the Grammys, doing bigger projects, discovering artists via my label, etc. So Iím not there yet. Rap Music has come a long way from the days when people were not accepting it as youíve said. Where do you think itís at now? Trig: Well from the days of Reggie, Akyeame, NFL, and the rest, it has come down to people like myself, Kwaw Kese, D-Black, etc. There was a period when Rap Music was at an all-time high. But genres like Azonto have taken over. You find a lot of rap artists doing Azonto because they need to feed. Itís understandable. But if itís allowed space, and alternative music is given a chance, then there will be room for all genres. Tell us about ďthe new TrigĒ. Trig: Well Iím looking to get that unique sound that many African music legends such as Fela, Koo Nimo, Salif Kietta have in their music. ďThe new TrigĒ is now into live music. Most of the songs on my new album were recorded live. Iím learning to play the keyboard. Iím looking at being an icon. Iím paying more attention to appearances; what I say and at what time, how I project myself, etc. Iím moving a little bit away from the usual young, vibrant Trigmatic, and towards the older folks, the money spenders, who need to understand that music is as important as any other form of business. You canít force it on them so they need to connect with your appearance, product and packaging. Iím taking all these things very seriously. Through my re-branding, people will soon know where Iím coming from. In a nutshell, I want to start eating with the elders. When is the new album due? Trig: My team and I are still deciding whether to release it in November or next year. Itís almost ready and I want to go in November, but my team has a plan and they are pushing for early next year. We have three videos that are about to be released. This album has all kinds of genres fused, including Neo Soul, Acid Jazz, with some Fela and even Frank Sinatra vibes. Itís going to be very different. Itís not even about making the money but more about people seeing my versatility. A message to your fans? Trig: Donít let people tell you ďit wonít workĒ. Watch Trigmatic's new video below: