EMH Global, a media marketing and communications consultancy, has introduced a compact city guide to give directions and information to tourists and also offer a wide variety of services in the creative industry sector in the country.
The Ghana Cities Guide (GCG) provides the tourist or investor with a handy pack containing print information, video and map of tourist attractions and INVESTMENT opportunities in the various districts and regions of Ghana.
GCG At a media launch of the GCG in Accra on Tuesday, the Director of Business Development of EMH Global, Mr Philip Osei-Hwere, explained that the initiative formed part of the 10th anniversary celebrations of the company.
He said the guide would not only promote the tourism industry in Ghana but also make the country more attractive to the international community.
According to him, revenue generated from the GCG would be used to build kindergartens in three deprived communities in the country to support the less privileged in society.
Programmes underway The Minister of Tourism, Culture and Creative Arts, Mrs Elizabeth Ofosu-Agyare, said the tourism industry had the potential of creating jobs and generating revenue for the country.
She indicated that the ministry was putting measures in place to address the challenges the sector was facing in terms of aggressive marketing drive through persistent participation in international exhibitions.
On the domestic front, she added that the ministry was pursuing programmes to market Ghana through excursions and the formation of tourist clubs.
Besides, she said, the tourism levy would enable the ministry to tackle physical development at tourist sites.
Mrs Ofosu-Agyare said the GCG fitted into plans of the ministry to partner private INVESTORS to improve on the performace of the country’s tourism sector.
Model bye-law
A Deputy Minister of Local Government and Rural Development, Nii Lantey Vanderpuye, urged industry players to partake in the National Sanitation Day (NSD) to make tourist sites more attractive to visitors.
Mr Vanderpuye added that the ministry was setting up a model bye-law to compel everybody to get involved in the sanitation day exercise.
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