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For such a publicity-loving family, baby Saint West has proved remarkably allusive.

But at seven months of age, Kim Kardashian has obviously decided it's time to share her darling baby with the world.

The proud mother showed off her handsome boy on a family outing on Tuesday - a moment caught on camera, of course, for Keeping Up With The Kardashians.

Joining big sister North, three, and his cousins, Mason, six, Penelope, four, and 19-month-old Reign, the smiling baby was at the center of attention on the trip to San Diego.