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Ghana’s second largest region, the Ashanti Region, has launched its first pageant reality show.

The initiative by two of Ghana’s Most Beautiful contestants Sally Akua Amoakowaa Mensah and Badu Gh is meant to project the rich culture and values of the region.

It is also to empower indigenes from the region and remind them of their sense of identity.

Audition for the pageant will be admitting ladies between the ages of 18 – 30.

Contestants must not necessarily be based in the region but must have a connection from the Ashanti region.

After the audition 20 finalist will be chosen of which it will be pruned to 12.

The 12 will be housed for the commencement of the reality show.

Contestants will be required to execute tasks every week till the end of the pageant.

These tasks will be aimed at protecting the Ashanti culture to the world.

The winner of the pageant will be unveiled on the eve of Akwasidae which falls on December 18.

Speaking to the media one of the brains behind the pageant, Sally Akua Amoakowaa Mensah said “The pageant will help to attract tourist. We are looking at strategically putting out special tasks that will make people come from far and near to have a firsthand experience of it”

She added that; “the winner will also have a mandate to promote proper sanitation measures in the around the Ashanti region”