Tiger Woods Loses Gatorade Sponsorship

Energy drink firm Gatorade has ended its sponsorship of Tiger Woods. Gatorade is the latest major company to cut ties with the sportsman following Woods' admission that he was unfaithful to his wife. The drinks company, owned by PepsiCo, had already discontinued a Tiger Woods-themed drink, Tiger Focus. It follows AT&T and Accenture in ending deals. However, Gatorade said it would continue its partnership with the charitable Tiger Woods Foundation. THERAPY A spokeswoman for Gatorade said: "We no longer see a role for Tiger in our marketing efforts and have ended our relationship... We wish him all the best." Its move comes just one week after the star made a frank public address to a select gathering at PGA Tour headquarters in Florida. In his statement Woods apologised to his wife, friends and family, as well as to his fans. "I was unfaithful, I had affairs and I cheated. What I did was unacceptable," he said. Woods, 34, told the hand-picked attendees he had spent 45 days in therapy and claimed he still had "a long way to go" to overcome his problems.