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A new label has been unveiled by Malta Guinness, one of the leading brands from Guinness Ghana Brewery PLC to commemorate its 30 years anniversary.

This special celebratory label will be cut across all three SKU’s (Cans, PET Bottle and Glass Bottle) with the same great taste and will be available across the country from November 2020 till March 2021 to extend the momentous celebration.

Tapping into a tense cultural insight that “Ghanaians don’t support each other’s dreams and ambitions” Malta Guinness launched a two-phase, brand-in-culture campaign to provoke a national debate drawing attention and belief behind the brand’s anniversary campaign “Celebrating Our Own”. The first phase of the #Rekognize campaign saw Malta Guinness facilitate conversations via digital and PR channels to encourage Ghanaians to celebrate their own.

In the second phase of the campaign, the brand threw a challenge to nine (9) selected Ghanaian graphic designers in a competition dubbed “the Rekognize Design Contest”. Their task was to create an original design that would encapsulate all the brand stands for and supports.