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Leading malt beverage, Malta Guinness is excited to announce winners of the recently ended #MGKaraoke contest. The contest is part of the brand’s social media campaign dubbed “Enjoy a World of Goodness” aimed at engaging more consumers and creating meaningful connections with its fans.

The brand collaborated with Hip-life superstar Sarkodie and Alt-music sensation Sister Derby to give away two 256 gigabyte iPhone 11 Pro Maxes phones and four Beats Solo-3 headphones for participating in the Malta Guinness Karaoke competition.

They beat scores of other participants by submitting videos of themselves singing selected songs while using any of the Malta Guinness stock-keeping units (can, glass bottle and plastic bottle) as a microphone.

The campaign which began in September 2020 leveraged on influencers to make tangible Malta Guinness’ brand essence, which is to fuel the can-do attitude of its consumers. These influencers including Sarkodie and Sister Derby engaged fans and consumers through inspiring quotes and activities.

Participants of other activities of the “Enjoy a World of Goodness” campaign have received Malta Guinness products.

It is believed that a few millions of fans on social media have been reached. Malta Guinness is excited to have grown brand engagement among consumers through these influencers.

Follow the hashtag #MGMoments for an inspiring journey and fun surprises.
IG Handles of winners include
@obi_dumbei1
@bengroovesgh
@celebrity_tha_king
@titi.spice_xx
@nyesomofficial
 @go.ogo_