'Play 90% Ghanaian Music . . . Decentralize Music Concerts' - Shatta Wale Tells DJs, Media Houses & Event Organizers
Dancehall Artiste, Shatta Wale, has admonished media houses and DJs in Ghana to play 90 percent of Ghanaian music than music from other countries.
Shatta Wale noted that the culture where music from Ghana receive less airplay as compared to music from other countries must cease with immediate effect.
He said this while addressing his fans and the entire nation in a 'State of the Nation Address' (SONA) in his office on Wednesday, June 2, 2021.
The musician, who was on a vacation in Miami, United States, noted that his trip offered him opportunities to meet major foreign music stakeholders and investors who awakened his passion to address pertinent issues affecting the music industry in Ghana.
He stated the meetings with these stakeholders and investors helped him to identify the remedy for Ghana's crippling music industry.
Shatta Wale opined that one significant factor to boost Ghana's music is for media houses, DJs and event organizers to prioritize the country's music.
''I want to propose the institution and the enforcement of a national agenda to prioritize Ghanaian music on our airwaves. Let's give Ghana music 90 percent and spread 10 percent for other countries. For this proposition to work, we all need hands on deck. Media house owners, DJs, event organizers, MUSIGA and every single stakeholder including the Government of Ghana; this must be a national agenda. Let's all get involved now to make it happen."
The dancehall king also suggested that, in addition to prioritizing Ghana's music, it is prudent for music events and concerts to be decentralized to promote minority regions in the country.
''Another important factor worth accentuating in music events and concerts, I think it's about time that we decentralized events in the country. It must not continue to happen that all major music shows only happen in Accra. We must be able to hold big and popular events that happen annually in different parts of the country. This will help promote new artistes coming from those minority regions. It is also a move that gives reason for government and investors to open and establish more event centers across the country," he said.
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