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Guinness has, in a bid to tell compelling stories of pan African creatives, partnered with Afro and hip-hop Ghanaian dancer Incredible Zigi, for a campaign themed 'Black Shines Brightest'.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Incredible Zigi has been in the spotlight and worked with top-notch African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale, and a plethora of others.

Michael Amofa, popularly known as Incredible Zigi hails from the Eastern Region of Ghana and was born on the 17th of October. Incredible Zigi is one of the main pillars that have highly influenced the youth positively through dance.

Zigi has achieved quite a lot in his career as a dancer; He is the first Ghanaian Dance Artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and UK respectively.

In telling the Black story, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone.

Look out for more details about how you can be a part of the new Black Shines Brightest campaign and find out about Bright House Bars that are popping up in Accra, Kumasi, Takoradi and Tamale. Also, look out for activities on Guinness Ghana social media channels - @GuinnessGhana.

Just like Incredible Zigi, Guinness is bursting with life.  It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.