NLA Partners Kotoko With Ghc 1m Sponsorship Deal And Atena Game

The Director General of the NLA Mr. Samuel Awuku and some top Management members of the National Lottery Authority together with Management of Kumasi Asante Kotoko, have launched a partnership deal worth one million cedis (GHS 1,000,000.00) with the Kumasi based club on Monday, 22nd November 2021.

In August this year after the appointment of Mr. Samuel Awuku as director General, the Nanayaw Amponsah-led Kotoko Management presented a partnership proposal to the NLA.

After the appointment of my boss as Director-General NLA, Nanayaw Amponsah and his management were the first to present a working proposal to the new Director-General.

After our initial assessment, we thought that a major partnership with Kotoko makes economic sense so Mr. Awuku proceeded to the board to get approval for the deal,” Mr. Goodfellow Dei Ofei, Public Affairs Manager at the NLA recounted at the launch.

Speaking at the brief ceremony held at the Golden Tulip Hotel Kumasi to unveil the Ghs 1 million sponsorship and the launch of the atena game, Mr Awuku said “I am happy that the NLA as it approaches it’s 60th Anniversary next year have partnered a club with the pedigree of Kumasi Asante Kotoko to introduce another innovation in the lottery and football circles as it sought to enter the digital space to reward the supporters and well-meaning Ghanaians. I thank the Life Patron of the club - Asantehene Otumfuor Osei Tutu II, Board & Management of the club for this wonderful partnership and I urge the fans of the club to patronize the Atena Game to rake in some revenue for the club.”

Nanayaw Amponsah, CEO of Kumasi Asante Kotoko, in his remarks thanked the Director-General and management of the NLA for this partnership and asked the fans of the club to become ambassadors of the NLA and also patronize the products of the Authority so the management of the NLA can see the benefits of the partnership.

The NLA also used the occasion to unveil their new game called the Atena.

Explaining the mechanics of the Atena Game, Mr Bernard Buamah, Head of Marketing and Caritas Platform of the National Lottery Authority, said “we should all help bring back the love of Ghana football by supporting this novelty. One would have to predict 5 jersey numbers of the team to be drawn by dialling *780# to follow the prompts to enter the game.