<<Print>>

Cristiano Ronaldo has been named the most powerful footballer on Instagram who will feature at this year's World Cup. 

The Manchester United forward has 481 million followers on the social media platform - more than any other player who will star in Qatar. 

His individual posts are also worth the most to brands, with each post valued at a staggering £3.1million. 

The analysis has been carried out by statistics company Nielsen Sports, who have assessed players' total number of followers, follower growth in the last year, engagement rate and average brand value per post on Instagram.

The analysis has been carried out by statistics company Nielsen Sports, who have assessed players' total number of followers, follower growth in the last year, engagement rate and average brand value per post on Instagram.

Media value represents how much should have been spent on that media channel to obtain the same advertising impact.