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Readying herself to head the company's latest campaign, Rihanna has been announced as the new face of Emporio Armani Underwear and Armani Jeans! The 23-year-old singer just finished shooting the autumn/winter ads on location in New York City ahead of the campaign's worldwide launch this September. Rihanna, who replaces Megan Fox, joins a slew of celebs to front the high-fashion brand including Cristiano Ronaldo, David and Victoria Beckham, as well as Rafael Nadal. This is the second time RiRi has hooked up with an Italian fashion house, as she previously worked as the face of Gucci's UNICEF campaign in 2008.