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MultiChoice Africa has launched a new loyalty programme called DStv Rewards that seeks to reward DStv subscribers for staying connected for 3 months or more. Launching this campaign MultiChoice Africa President, Collins Khumalo had this say: �MultiChoice takes a keen interest in its subscribers who always remain at the core of our business. Creating meaningful value for our DStv subscribers is always a priority � that�s why MultiChoice has created a new loyalty incentive programme to reward subscribers for staying connected to DStv for 3,6,12, 24 and 36 months. Subscribers who pay upfront for one year also gain a free one month�s subscription�. At the heart of MultiChoice�s rewards programme is a firm commitment to continuously provide innovative and unique home television services which are innovative and exciting and keep African viewers at the cutting edge of pay television. To do this there is the continuous introduction not only of new programming and channels which meet the viewing requirements of the whole family but also new technology such as the PVR, High Definition, DStv Mobile and the Drifta. The contribution of MultiChoice can not only be seen in the growth and development of local programming with channels made in Africa for Africa, but also in the contribution of MultiChoice to enhancing education and thus contributing to bridging the digital divide in the most underprivileged schools on the continent thus changing communities for the better. This customer incentive programme is essentially DStv�s way of giving back to its subscribers. DStv Rewards is a monthly competition which launches in the month of December and offers a wide selection of great prizes. For further details on DStv Rewards please watch for promotions on DStv and go to www.dstv.com for further details. Subscribers need to ensure that their details are up to date and they can do this by contacting their nearest MultiChoice office.