Vodafone ‘#DoMoreGh’ Promotion To Empower Ghanaians On Social Media

Vodafone Ghana has introduced an online promotion to empower Ghanaians on social media platforms to do more with their lives.

Themed #DoMoreGh, people can share their aspirations and dreams with Vodafone on Facebook, Twitter and Instagram, and win fantastic prizes including cash rewards that will enable them achieve those dreams.

It is also aimed at engaging Ghanaians on social media to openly share their dreams and aspirations among themselves so they can get the needed encouragement and support from others who are in a better position to offer advice and career guidance.

Explaining the rationale for the online promotion, the Head of Consumer Marketing, Tara Squire, said the promotion formed part of Vodafone’s brand campaign which reiterates the company’s commitment to having a reliable network that helps customers do more with their lives. “We enjoy and appreciate our numerous customers on social media platforms. Our insights indicate majority of them online are at the start of their careers and we want to empower them to achieve more with their lives.”

Ghanaians can participate in the promotion by posting their dreams and aspirations on Facebook, Twitter and Instagram. All messages should be prefixed with #DoMore; this will be picked up by the Vodafone microsite ‘domore.vodafone.com.gh’ and displayed for others to follow and join the conversation. Two people will be selected at the end of July for a cash reward of $500 each, thereafter one person will walk away with $500 every month to enable them take the necessary steps towards living their dreams.

There is a grand prize of a $1,000 at the end of the campaign.

The promotion is open from now till December, 2013 and is open to all, however only Vodafone customers stand a chance of winning the cash reward.