Accra Brewery Limited, a subsidiary of one of the world�s leading brewers, SABMiller Plc, will sponsor two of its Key Distributors and an employee on an all-expenses-paid trip worth GH�70,000 to Brazil. The package includes airfare, hotel accommodation, tickets to selected football games and visits to tourist attractions.
The Key Distributors are Detela Company Limited, which operates both in Swedru and Accra; and Tolaram and Co. Limited based in Bolgatanga. They are being rewarded by ABL for their excellent performance in attaining the highest ratio of sales volume for Castle Milk Malt, Castle Milk Stout and Stone Strong Lager in the 2013/2014 financial year.
Joining the two Key Distributors on the trip is Kwasi Amoako, the Channel Execution Manager of ABL who is being rewarded for his dedication and hard work as a key player in the company�s Sales team.
The sponsorship is as a result of ABL�s desire to resonate with the euphoria Ghanaians attach to football and to consistently recognise stakeholders whose contributions have led to the continuous growth of the company. The gesture is expected to motivate other distributors and employees to work harder and strive for excellence.
Mr Michiel Oerlemans, the Sales and Distribution Director of ABL who presented the packages to the winners at a short ceremony at ABL�s Brewery site in Accra said, �In fulfilment of one of our Global Ambitions of accelerating growth and social development through our value Chains, we at ABL are committed to our business partners as they are to us.
It is our belief that, in supporting and making our business partners happy, they are motivated to work harder and achieve more. Accra Brewery is pleased to have hard working distributors like you. Congratulations to you all, keep up the good work and enjoy your fun packed trip to Brazil.ďż˝
He also mentioned that, ABL, through its flagship brand, Club Premium Lager, is partnering with the Ministry of Youth and Sports to organise a series of exciting events during the football season spiced with the first ever Pre-World Cup nationwide tour of the replica world cup trophy.
�Football fans and the general public in the regional capitals will have the opportunity to hold the 15 metre replica trophy and sign to show their support for the Ghanaian team� Mr. Oerlemans added.
He encouraged other distributors to continue to strengthen the relationship between them and ABL by helping drive the business forward with increased sales.
Commenting on the reward, Nana Grace Larbie, Proprietor of Detela Company Limited said �Being a football enthusiast, it has always been my dream to be physically present, in at least one of these World Cup Tournaments so I can actually experience the excitement and anxiety that fills the stadium during such games.
Accra Brewery has today made my dream a reality and I am extremely grateful. I am indeed very excited, Brazil 2014 here I come.ďż˝
ABL will hold various product activation events at selected outlets across the country during the World Cup season. Club Premium Lager, Ghana�s number 1 selling beer and the flagship product of ABL will also refresh Ghanaian football fans at selected viewing centres in the country during the period.
Source: Peacefmonline.com
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