NPP Parliamentary candidate for Awutu Senya West, George Andah, says the erection of giant billboards by the governing NDC exposes the false claims about the President's achievements.
He said if the government's achievements are so tangible as it often touts, why the governing National Democratic Congress spending odious amounts of money erecting massive billboards to market its presidential candidate, John Mahama.
"Why are the president's much-touted good works not enough to speak for him in the election," he asked.
He was commenting on why the New Patriotic Party has very few billboards in town compared to the NDC and compared to what it did in the 2008 election when it was in power.
Although he does not discount the contribution billboards could make to his party's success in the December polls, the former Marketing Communications guru said a lot more can be done to sway voters to the camp of the NPP.
“There is a strategy for everything, billboards will come. We are a party in opposition and we have to be extremely sensitive to the feelings of Ghanaians,” he told Joy FM’s Super Morning Show host Nhyira Addo.
The show was discussing an article written by Joy News’ Manasseh Azure Awuni. In the article ‘Where are the NPP billboards?’, Manasseh wondered why the NPP seems to be lagging behind with the display of huge billboards like it did in 2008.
The governing National Democratic Congress (NDC) on the other hand, as seen in Manasseh’s article, is well represented with big billboards with pictures of President Mahama and its respective parliamentary candidates.
The photographs were taken in the central regional capital, Cape Coast and Accra. Manasseh believes the NDC billboards, which are huge and in the face of the electorate, give the party more visibility that the NPP.
But Mr Andah disagrees. He was of the view that a huge billboard is a waste of time if it is not backed with massive ground work.
“You cannot take just one element of the marketing mix and assume that because the brand is not focusing on billboards then it means that the total marketing communication is not working.
“Everywhere that we go Ghanaians are complaining to us that they do not have jobs, they are complaining about infrastructure. What impact do these billboards splashed in the face of the voter necessarily have on the decision of the target,” he queried.
He said the NPP, as stipulated by its campaign manager Peter McManu, has put in place a strategy that seeks to reach the people on the grounds.
That is a message that has direct contact with the electorates, he said, insisting it cannot be assumed that merely because there are no billboards of the NPP, the message is not being sold or received.
“There are different strategies for different brands at different times. There are different ways beyond billboards to create awareness and to drive connection of a message and currently, the school of thought is that there must be a balance between the big out there in your face communication and then the subtle personalized engagement,” he stressed.
He wondered why the Mahama-led administration is spending so much on billboards when they claim they have improved the lives of Ghanaians.
To him, “it smacks of opulence for a government that seems to be doing well when people are in poverty...If the people know that you have affected their lives what is the reason in spending so much money on billboards?
"It doesn't make sense and for me as a marketer, there is a total disconnect between the message and the execution that is happening on the ground as far as the NDC is concerned," he stressed.
Source: myjoyonline
Disclaimer: Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority. |
IF AZURE CAN FIND OUT FROM THE HANNAH TETTEH WHO WAS ACCUSING SAME GEORGE THAT HUGE BILL BOARDS DOES NOT WIN VOTES. WHY THEN ERRECTION OF HUGE BILL BOARDS. POLITICS IS FUNNY AND ALWAYS TAKE ELECTORATE FOR A RIDE.
Now I believe you are truly a snake. At first I thought you were genuine when you organized the occupy Ghana. Thank God, the security apparatus could read your mind and denied you access to the presidential palace. Now it is clear that all that occupy Ghana noise was just nurse your secret political agenda. Now you see you cannot make sense. And that is a clear show of how Nana and Bawumia are going to run this country if Ghanaians made the mistake to hand it over to them. Ghanaians will see that fixing the nation the way Mahama and his team have been able to raise funds and paid workers on single spine despite incessant demonstrations and building infrastructure at the same time is quite different from selling Ghana Telecom to pay workers and organizing press conferences on the economy. In fact JDM and his team deserves an applause and Ghanaians will vote for them again because they have done it before and can do it again.
NDC CALLED THIS PROFLIGATE SPENDING IN 2008 AND ARE PRACTICING SAME IN 2016. NOW THEY HAVE ENOUGH AND MAJORITY ARE SUFFERING.
The big billboards will not and can never sway we the discerning voters to vote for the Incompetent John Mahama. Change is surely coming.
KOKU ANYIDOHO once on peace fm in an interview with Kwame Sefa Kai said that the NDC was not going to put up any big billboard, so what have changed? They are just a bunch of confused and vision less nation wreckers.
Lister to another ***barred word*** Anda who got sacked at MTN due to his corruption . No work for him and wants to be MP
Even you a commoner and greedy Journalist like you have a bill board and your dwarf too ve bill boards across the country. So how come, one time MP, Vice President, now President and leader of his party cant ve a bill board? so NPP all of you are the same rudeness, nation wreckers, demonstrators as your dwarf did Kumpreko along side his fake law certificate that is his achievement in Ghana and Kuffour dash him Ministerial appointment, insult, lies and disturbances. that is why Akuffo Addo always loose an election. kuffour is good and respectful that is why we voted for him not this dwarf who want to become president by all means, so he instigate people to do bloody politics every whr, our schools, entertainment industry, churches, police service, military, organizations for demonstration, students, drivers, doctors, pharmacies and etc bcos he want to be president so there is no peace in gh. whn you turn your radio in the morning it very sad NPP AND NDC. especially those ***barred word*** who want blood to flow gh and bcos of politics police are not doing anything abt it. these are their names. Sammy Awuku, Kabo, gay Akomeah, Otiku, Atik,kwamena Ducan, Kofi adams, kOKU ayiho how they talk it can bring chaos in gh. IGP wake no noises for politicians.
GEORGE, IF BILL BOARDS ARE NOT NECESSARY THEN PULL DOWN YOUR GIGANTIC BILL BOARD AT AWUTU SENYA ON THE ACCRA-WINNEBA ROAD !!!!!
THE BILL BOARDS ARE A SYMBOL OF THE NDC'S WELL DESERVED SUPREMACY OVER ANY POLITICAL PARTY IN THIS COUNTRY WHICH IS BEING FLAUNTED OVER YOUR FACE, BECAUSE THE SKONK IN THE WEED YOU SMOKED THIS MORNING WAS TOO HIGH. IF YOU WANT TO KNOW WHY, ASK THE 6 CONSTITUENCY EXECUTIVES AND OVER 600 MEMBERS OF YOUR PARTY WHO CROSSED CARPET TO THE NDC. AND THEY WILL TELL YOU THAT ALL YOU DO IS ATTACK HANNAH TETTEH WHILE SHE DOES ALL THE WORK FOR THE CONSTITUENCY. AND THAT IS THE PERFORMANCE OF JDM.
Yes NPP had the biggest billboards in 2008 as well as monopolized the airwaves eg GBC TV and Graphic. Did that also mean NPP under performed? Stop spewing ***barred word*** and give us a break