Tite said his dance celebration during Brazil's 4-1 win over South Korea was an expression of pure joy, but Roy Keane described the behaviour as disrespectful and suggested it was like watching an episode of Strictly Come Dancing.
Brazil's players rushed over to the dugout after Richarlison put the five-time world champions 3-0 up inside 30 minutes and head coach Tite briefly joined in with their dancing.
Brazil went on to score again before half-time in what was a blistering display of attacking football but Keane, speaking on ITV, was unimpressed with their antics.
"I can't believe what I'm watching, it's like watching Strictly," the Sky Sports pundit said.
"I don't like this. People say it's their culture. But I think that's really disrespecting the opposition. It's four goals, and they are doing it every time.
"I don't mind so much the first jig, it's the one after that, and the manager getting involved. I'm not happy about it. I don't think it's good at all."
But speaking after the match, Brazil boss Tite was quick to stress it was not his side's intention to insult South Korea and said the celebrations would help him bond with his young team.
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